Albany, NY -- (SBWIRE) -- 10/01/2015 -- The value of the cider category went up, even though the category performed flatly in terms of volume. Beer was heavily promoted during the FIFA World Cup giving cider strong competition. Flavoured cider performed strongly attracting a younger audience who prefer the sweeter taste. Promotions within off-premise were aggressive and promotions were seen in all supermarkets. The trend for craft cider continued as people increasingly looked for more artisan products.
Key Findings:
Commercial beverages rise in quarter 2 with modest growth expected for the full year
Impact of possible Grexit not as pronounced as some had feared
Sugar debate gains momentum in many markets
Discounters continue to raise their presence and invest
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Synopsis:
Canadean's West Europe Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our annual Q2 special focus update on the latest trends in Private Label soft drinks
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Reasons To Buy:
Gain an in-depth understanding of the most up-to-date trends in the West Europe beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in West Europe to back your marketing initiatives
Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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