Portland, OR -- (SBWIRE) -- 01/23/2018 -- Sales forecasting, analytics, and customer relationship management applications are expected to witness high growth rate during the forecast period, due to the advantages of sales force automation software in terms of cost, revenue, and time require to monitor & analyze the sales-related data. Moreover, increase in demand for centralized tracking of data and need for opportunity management are major drivers of the sales force automation software market.

Sales force automation software enables industries to automatically manage account information, customer database, and order & invoices, and tracks the system on a real-time basis. The applications covered in the study include lead management, sales forecasting, order & invoices management, opportunity management, and others.

If you as a business owner are still wondering about how a Sales Force Automation Software can help your business here are the reasons.

1) Helps Keep Everything On Schedule
2) Precise Sales Forecasting & Business Intelligence
3) Reduces 'Lost' Opportunities
4) Complete Management Of Sales Teams
5) Saves Time
6) Simplifies Sales Pipeline
7) Effective Lead Management
8) Increases Revenue

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The sales force automation software is implemented across various industry verticals such as healthcare, BFSI, retail, consumer goods, and logistics for effective management of customer relationship, inventory, quote, and invoices management.

Sales forecasting and others segments are expected to be the major revenue contributors to the global sales force automation software market, due to increase in investment in business process automation and rise in tracking mechanism to measure inventory management. Moreover, the BFSI segment has witnessed high adoption of sales force automation software across various regions, owing to the associated benefits of advanced business insights related to customer engagement and increase in innovation in financial products.

North America was the highest revenue contributor to the global sales force automation software market in 2016, accounting for around 59.1% share, owing to surge in need to streamline the sales processes to reduce manual efforts required for the sales data and increase in demand for process automation. In addition, the market in the Asia-Pacific is projected to grow at the highest CAGR of 11.6% during the forecast period, due to automation of sales process and increased government spending to boost small & medium scale enterprise (SMEs) and business startups.

The key players profiled in the study are Aptean, Bpmonline, Infusionsoft, Infor, Oracle (NetSuite Inc.), Pegasystems, SAP SE, Salesforce.com, SugarCRM, and Zoho Corporation. These players have adopted competitive strategies such as innovation, new product development, and market expansion to boost the growth of the sales force automation software market.

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