Rindge, NH -- (SBWIRE) -- 01/15/2016 -- CarBuyingHowTo.com reports more than 95 percent of consumers take a new car home on their first visit to a dealership. Many wonder how they are able to do so, as a vehicle is a major purchase. One likely reason why so many choose to go this route is they have done their research before ever leaving home. The Internet provides a wealth of information on new and used cars and can easily help a consumer narrow down the available options and select a dealership. For this reason, all car dealers must ensure their website and physical location can easily be found when the time comes for an individual to buy a new car.

"Consumers spend time comparing makes, models, dealerships, warranties and more before making a purchase of this type. In fact, there are many situations where the consumer knows more than the salesperson offering the car. For this reason, dealerships must know how to attract consumers and provide them with the material they need to make an informed choice. This is where Automotive Marketing comes in," Mark Frost, spokesperson for Wikimotive, explains.

CarBuyingHowTo.com estimates 86 percent of car buyers do research online prior to making their purchase. However, most use emotion rather than logic when purchasing a car, and the site reports 80 percent choose a different make, model, color or options when they arrive at the dealership. The key lies in bringing them to the dealership originally, and this is where automotive marketing companies become of great help.

"Social media and link building are two tools every automotive dealership needs to be taking full advantage of, and there are many others. As the Internet continues to change at such a rapid rate, it's hard for the typical dealer to keep up, however. For this reason, many turn to outside sources to assist them in marketing their business on the Internet," Frost continues.

Surprisingly, 16 percent of car buyers never even test drive the car they purchase. They base their decision solely on the reviews they have read and trust these reviews to steer them in the right direction. What automotive marketing agencies understand is negative reviews have much more of an impact on a consumer than positive ones do.

"A negative review provides consumers with a reason not to purchase a particular car or visit a specific dealership. For this reason, online reputation management has become of great importance, yet a number of dealers neglect to take this simple fact into account. They discount the reach of the Internet until serious damage has been done. It's time to turn to an automotive marketing agency before this happens to your dealership. With the right help, any dealer can quickly move up in the search engines and see a growth in business that benefits them in every way," Frost states.

About Wikimotive
Wikimotive strives to provide comprehensive online marketing solutions to auto dealerships and businesses of every size. The company continually hones their services to ensure they remain at the cutting edge of the digital marketing industry and they make preemptive responses to a market that is always changing. As a result, clients find they remain ahead of their competitors and in the public's awareness at all times.