Sydney, New South Wales -- (SBWIRE) -- 04/04/2014 -- Hair extensions are a great way to get a full fall of luscious hair after styling, cutting and more styling can leave it shorter, thinner and looking a little under the weather. Unfortunately, many hair extensions fall into one of two categories- cheap looking or super expensive. Thankfully ZALA clip in hair extensions offer the highest quality hair extensions at the best price, but that is only one reason for their success. A recent redesign of their front-end website has put the customer at the centre of their world, responsible for promoting the product to other customers.

Among the new features are embedded video testimonials and how-to’s for using ZALA clip in hair extensions, which include information on the products used in the video and how to purchase them. There is also an instagram and Twitter live feed so individuals can show off their use of the extensions on the ZALA homepage using the hashtag #zalahairextensions.

The site also uses a dynamic content gallery to headline their most important features, including an expert colour matching service, before and after shots of the products in use, and promotions for their expanding range of hair extension accessories.

A spokesperson for ZALA explained, “The new website design allows us to put our customers first in more ways than ever before, making ZALA feel increasingly like a community and less like a top-down business. By featuring our users on our home page talking about the product, posing with the product and including information on the range and variability of the product, we allow the customer base to define us and in doing so, the brand gains strength and reach. We want the ZALA website to feel as much a seamless extension of a user’s life as our products are seamless extensions of their hair.”

About ZALA
ZALA hair extensions are the leading brand of clip-in hair extensions. ZALA sells high quality human hair products that can be treated just like the user’s own hair. ZALA sells lengths from 14 to 30 inches and over 27 shades, including popular ombre and balayage sets. With the thickest sets in the hair extension market and the highest quality hair, ZALA's reputation for quality is unmatched, and they have quickly become the market leader. For more information please visit: http://www.zalacliphairextensions.com.au/