Boston, MA -- (SBWIRE) -- 03/14/2014 -- Biscuits is expected to see current value growth of 3% to reach US$13.8 billion in 2013, due to the performance of major brands. Although sales declined for some brands in numerous biscuits categories, sales of the largest and most iconic brands mostly grew, and led the category towards overall growth. Major brands such as Oreo, Pepperidge Farm and Cheez-It are expected to see fairly strong growth and help keep the overall growth of biscuits positive.

Euromonitor International's Biscuits in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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