Portland, OR -- (SBWIRE) -- 07/31/2017 -- Insights-as-a-service is a cloud-based service, which processes structured and unstructured data to extract insights. These insights enable business organizations to make effective decisions, increase efficiency, reduce operational costs, provide customized offerings, and enhance customer services. There has been a significant increase in the data generated by organizations, owing to greater adoption of mobile devices, social media, and growing development of multimedia content. This large amount of raw data is obtained, cleaned, sorted, and processed to gain actionable insights.

Significant increase in data generation coupled with reducing costs of data storage encourages organizations to analyze large amount of data through various quantitative and qualitative techniques to gain market and customer insights. Small and medium sized enterprises are increasingly adopting Insights-as-a-Service for quick decision making, increased customer satisfaction, and increased production efficiency.

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Based on type, the market is divided into descriptive insights, predictive insights, and prescriptive insights. According to deployment model, the market is categorized into public cloud, private cloud, and hybrid cloud. Based on vertical, the market is divided into banking, financial services, & insurance, manufacturing, healthcare, energy and utilities, retail, telecommunication and IT, and others. Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.

Market Dynamics:
Drivers:
- Growing requirement of customer management
- Increasing adoption of IOT technology
- Stringent market competition

Restraints:
- Data security and privacy concerns

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Market Players:
The top players in the global Insights-as-a-Service market include Accenture PLC, GoodData Corporation, International Business Machines Corporation, Oracle Corporation, Cap Gemini S.A., Dell Inc., NTT Data Corporation, Zephyr Health, Inc., SmartFocus, and Deloitte Touche Tohmatsu Limited

Key Point from Table of content
1. Executive summary
1.1. Key findings
1.2. Market attractiveness and trend analysis
1.3. Competitive landscape and recent industry development analysis

2. Introduction
2.1. Report description
2.2. Scope and definitions
2.3. Research methodology

3. Market landscape
3.1. Growth drivers
3.1.1. Impact analysis
3.2. Restraints and challenges
3.2.1. Impact analysis
3.3. Porter's analysis
3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of substitutes
3.3.4. Industry rivalry
3.3.5. Threat of new entrants
3.4. Global insights-as-a-service market shares analysis, 2014-2025
3.4.1. Global insights-as-a-service market shares by type, 2014-2025

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Market Landscape by Type
- Descriptive Insights
- Predictive Insights
- Prescriptive Insights

Market Landscape by Deployment Model
- Public Cloud
- Private Cloud
- Hybrid Cloud

Market Landscape by Vertical
- Banking, Financial Services, and Insurance
- Manufacturing
- Healthcare
- Energy and Utilities
- Retail
- Telecommunication and IT
- Others

Market Landscape by Geography
- North America
-U.S.
-Canada
-Mexico
- Europe
-UK
-Germany
-France
-Spain
-Italy
-Rest of Europe
- Asia-Pacific
-China
-Japan
-India
-Australia
-Rest of Asia-Pacific
- LAMEA
-Brazil
-South Africa
-Saudi Arabia
-Rest of LAMEA