Boston, MA -- (SBWIRE) -- 08/27/2013 -- Morocco is shifting from standard to concentrated laundry detergents. This trend began with the initiative of the Moroccan Detergents Association (AMOD) in mid-2010 to replace standard detergents with concentrated formats. After Japan, Europe and the US, it was the turn of the MENA (Middle-East and North Africa) region, including Morocco, to introduce concentrated detergents in an attempt to protect the environment and maintain sustainable development. This was initiated mainly by the leading...

Euromonitor International's Laundry Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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