San Mateo, CA -- (SBWIRE) -- 04/07/2014 -- Retail is in the midst of a transformation unlike any seen since the 1970s when chain retail first got serious about leveraging technology to electronically tabulate sales, automate sales analysis, and for reporting and planning. The former shift was driven both by consumer needs (suburban sprawl) and the new availability of technologies that addressed the challenges that hampered retail growth. Today’s retail shift is driven primarily by three overriding factors — changing consumer behavior, consumer technologies, and globalization. One could argue that these factors have forced retailers into a position where they simply must leverage the latest and greatest technologies just to stay in the game, much less keep and win new customers with attractive brands armed to satisfy the customer.

To read more visit: NetSuite Magazine (March 2014) Cover Story: Reinventing Retail

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