Albany, NY -- (SBWIRE) -- 10/29/2014 -- While external economic factors are lifting the category as a whole, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. For many, especially aging Boomers, healthy, fresh eating is an increasingly compelling concern. Younger adults, on the other hand, may see a new cooking appliance as an opportunity to explore new cuisines.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Improvement in economy and housing bolsters market
Figure 1: Total US sales and fan chart forecast of ranges, ovens, cooktops, and microwaves, at current prices, 2009-19
Remodeling trends higher, creating more opportunities for appliance sales
Figure 2: BuildFax Remodeling Index, 2008-14
Ranges, ovens, and cooktops outpacing microwaves
Figure 3: Total US retail sales of ranges, ovens, cooktops, and microwaves by segment, at current prices, 2012 and 2014
Ownership widespread, but purchase infrequent
Figure 4: Ownership and recency of acquisition of cooking appliances, July 2014
Discretionary factors especially important in driving cooking appliance purchases
Figure 5: Top reasons for most recent purchases of cooking appliances, July 2014
Energy efficiency on appliance shoppers’ radars
Style near the top on the list of must-have features
Figure 6: Interest in oven or range features, July 2014
Especially among older adults, healthy eating could motivate purchase
Culinary exploration could serve as a motivation for younger adults
Figure 7: Attitudes toward cooking and cooking appliances, by age, July 2014
Rotating plate a must for microwaves, other features more likely to be optional
Figure 8: Interest in microwave features, July 2014
Microwaves play a supporting role; taste and health remain issues
Figure 9: Attitudes and behaviors concerning microwaves, July 2014
What we think

Issues and Insights

Healthy start for aging Boomers
The issues
The implications
The next generation of appliance shoppers
The issues
The implications
Reimaging the microwave
The issues
The implications

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