Miramar, FL -- (SBWIRE) -- 07/06/2009 -- The French call it café au lait. In Italy, of course, it’s caffe latte. But in Spain and Latin America – and in the Cuban bastions of Miami – the combination of bold coffee (sometimes espresso) with scalded milk is café con leche or sometimes cafebar. Now there is a new version of this popular drink with a bit of a twist – Café con Leche Ice Cream from Blue Bell Creameries.
This year, in honor of National Ice Cream Month (the month of July), Blue Bell Creameries is introducing in South Florida only, a brand new flavor called Café con Leche Ice Cream, which is a smooth coffee ice cream with a rich, sweet flavor inspired by the popular beverage.
Café con Leche is the second flavor developed this year in honor of the company’s market entry into South Florida, and is exclusive to the area. The first was Tropical Paradise, a coconut ice cream blended with crushed pineapples, roasted macadamia nuts and a pineapple coconut sauce swirl.
“South Florida offers a variety of distinctive cuisines that have inspired Blue Bell to come up with some new ideas for ice cream flavors just for this region,” explains Melvin Ziegenbein, vice president of sales and marketing for Blue Bell. “We’re hoping the flavor is received as well as the drink it was inspired by, and we may make it available in other markets in the fall. But South Floridians get to have it all to themselves first. You won’t even find any in stores in Texas, where Blue Bell is made.”
Every year in July, Blue Bell celebrates National Ice Cream Month, established by President Ronald Reagan in 1984, by introducing a brand new ice cream flavor never before made by the company. Blue Bell Ice Cream, made in the small town of Brenham, Texas, is the number-three selling ice cream in the U.S., even though it is only sold in parts of 18 states. Blue Bell ice cream, light ice cream, sherbet, frozen yogurt, no-sugar added ice cream, and frozen snacks are part of a 250-product lineup. Blue Bell produces about 45 different flavors of ice cream each year, but the most popular flavor, year after year, is Homemade Vanilla, made according to a secret recipe to taste like hand-cranked ice cream.
Contact Sue Reddy Silverman 954-236-8283 or sue@staceyschrager.com