Northbrook, IL 60062 -- (SBWIRE) -- 07/24/2023 -- According to a research report by MarketsandMarkets, the Sourdough market is experiencing substantial growth, with an estimated value of USD 2.3 billion in 2023, projected to reach USD 3.5 billion in 2028, exhibiting a CAGR of 9.0%. The rising consumer demand for healthier and more natural food choices is a key driver behind this growth, leading to increased interest in sourdough products. Sourdough's traditional fermentation process appeals to consumers seeking authentic, artisanal, and clean-label bakery items. Additionally, the trend of exploring unique flavors has contributed to the popularity of sourdough bread, known for its tangy taste and distinct aroma.

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Furthermore, the preference for sustainable and locally sourced ingredients has also boosted the sourdough market, as it can be made with locally produced grains. Social media and food blogs have played a significant role in creating awareness and curiosity around sourdough, expanding its consumer base and contributing to market growth.

Type II sourdough, which incorporates additional ingredients or variations, is experiencing growing popularity due to its diverse flavor profile, satisfying consumers' desire for enhanced taste experiences. Moreover, the dominance of gluten-free dough made from oats in various applications, including bread and buns, cakes, cookies, and pizza, is a prominent trend in the sourdough market. This is driven by the increasing awareness of gluten intolerance and the demand for gluten-free alternatives, with oats providing a nutritious and wholesome option for individuals with gluten sensitivities.

In terms of regional growth, the Asia Pacific region is expected to provide the highest growth prospects for the Sourdough market in 2023. Rapid urbanization, expanding middle class, and rising health consciousness are contributing to the adoption of Western dietary preferences, leading to an increased demand for artisanal and gourmet bread products, including sourdough. Moreover, the incorporation of sourdough into traditional Asian recipes and baked goods adds to its appeal in the region. The presence of international bakery chains, supermarkets, specialty stores, and e-commerce platforms further drives the availability and accessibility of sourdough products.

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Key players in the Sourdough market include Puratos, IREKS GMBH, Lallemand Inc., Lesaffre, BOUDIN BAKERY, Goodmills, and Bake With Brolite.

Overall, the Sourdough market is witnessing significant growth driven by consumer preferences for healthier, natural, and diverse food options, making sourdough an increasingly popular choice among consumers worldwide.

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