Media, PA -- (SBWIRE) -- 08/04/2015 -- In advertising of any kind, business owners launching their very first campaign often find themselves experiencing a sort of "buyers' remorse," when the phones aren't ringing off the hook on day one of their ads going live. The excitement of finally taking a step towards building their brand can lead to impatience during the first few, likely quiet weeks of an advertising campaign. In the article, "It's your first day on the air. Come in off the ledge," recently posted on LinkedIn, The Radio Agency CEO Mark Lipsky outlines why, exactly, new advertisers should take both a step back and a deep breath in the first phases of their radio advertising campaign.
Lipsky, with over 25 years' experience in the radio advertising business, urges businesses to practice "advertising Zen" during this initial period of frustration and concern; as a frequency medium, he explains, it's normal for advertising on radio to require persistence and repetition as listeners are increasingly exposed to a business's message over time. The building of a brand can be a slow operation, but as long as advertisers trust the process and resist second-guessing their campaign, their patience will pay off in the end. "If there's a problem," writes Lipsky, "we'll know it and we'll take action"; otherwise, campaigners would do best to simply sit back, relax, and wait for their results to roll in – which, in the hands of capable advertising agents, they will.
With radio reaching 93% of all U.S. adults weekly, businesses looking to overhaul their radio advertising campaigns would do well to seek an agency that works exclusively with AM/FM, satellite, online streaming and mobile sound advertising. The Radio Agency offers a complete range of services catering uniquely to these mediums in order to create a marketing agenda designed specifically for radio advertising.
For more information about the radio advertising services offered by the Radio Agency, or to read blogs and articles on creating and managing a radio advertising campaign, visit http://www.radiodirect.com
About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.
The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by e-mail at contact@theradioagency.com.
For more information, please visit http://www.radiodirect.com